Local SEO for Contractors Ready for a Second Market
You built the first business on grit and good work. The second one deserves a spreadsheet.
Whether it's a new service line, a new side of town or a 24/7 emergency line, we find out whether it's worth it before you bet the truck on a hunch.
The R&D Department You Never Hired
Big companies study a market for months before they spend a dime in it. Small businesses usually just... try it. We give established contractors the big-company version: the market research, the numbers and the build, then we keep it ranking with local SEO for contractors.
Call it business expansion consulting with the website included. A fractional CMO hands you a strategy deck. We hand you the strategy and the thing that carries it out.
How It Works
Research: Is There Real Demand?
Searches, competitors, pricing and seasons in the exact area you want. Monsoon season rewrites what Tucson searches for every July. A national average won't tell you that. We will.
Decide: Run the Numbers With R.E.Q.M.
Margins, average ticket, startup cost and payback, worked through with R.E.Q.M. LLC. You get a straight go or no-go. If it doesn't pencil out, you'll hear it from us before you hear it from your bank.
Build: A Site in Your Brand
A site for the new service, built in your brand, with your Google Business Profile pointed to it. Or, for after-hours work, a spot on one of our 24/7 emergency sites.
Grow: Local SEO That Keeps Climbing
Results get reviewed next to your financials. What earns gets more budget. What doesn't gets an honest conversation.
Ways to Expand
Second Service, Your Brand
A site for a new service or second vertical, built in your brand. Picture a mold company running its own water-damage site. $1,250 to enroll, including The Den, then $1,000–$2,000 a month. Google Business Profile management is included.
For the first 4–6 months, pricing follows national and local averages. After that, your own call history and conversions set a flat monthly rate.
24/7 Emergency Calls
Exclusive after-hours emergency calls for crews that actually answer at 2 a.m. Each site serves two contractors, each exclusive in their own ZIP-code area. Callers enter their ZIP and reach the right crew. $875 setup, including The Den, then $850–$2,000 a month.
A New Service Area
Same trade, new ground. Marana, Vail, Oro Valley, wherever you're thinking. We research the area before you commit, then build and rank for it, with Google Business Profile management included.
Why Contractors Pick a Boutique SEO Agency
A big SEO agency for contractors has a sales team. We have a territory list.
- One client per trade and territory, across every site we run.
- No call, no charge. A call counts only if it lasts at least 45 seconds, asks for a service you offer, comes from your territory and wasn't billed to you in the past 30 days. You get 48 hours to dispute one.
- Every call recorded, so you can hear exactly what came in.
- Google Business Profile management included, so the first thing customers see is complete and current.
- The Den: your wallet balance, every customer call and what it cost, in one app. (Coming soon.)
Example: A Mold Company Adds Water Damage
A mold remediation company keeps getting asked about water damage. It turns the work down, again and again. We research demand in its area, then R.E.Q.M. runs the margins and payback. The numbers work. So we build a separate water-damage site in its brand, with its Google Business Profile pointed to it.
Same crew. Same trucks. A second line of revenue that used to walk out the door.
Illustrative example, not a client result. Swap in a real case study when you have one.
FAQs
How does local SEO for contractors differ from regular SEO?
Regular SEO chases traffic. Local SEO for contractors chases calls from the ZIP codes you actually serve, through your Google Business Profile, local listings, service-area pages and reviews.
How do I know if a second service is worth it?
Someone has to run the numbers, and it shouldn't be your gut. We check demand and competition, then R.E.Q.M. works through margins, ticket size, startup cost and payback. If it doesn't pencil out, we'll say so.
Is the market research free?
The initial assessment is. We find out whether the idea holds up. If it does, we build a customized plan with pricing for your business.
How do 24/7 emergency territories work with two contractors?
Each 24/7 site serves two contractors with separate ZIP-code areas. A caller enters their ZIP and goes to the contractor who holds it. Regions are set when the first contractor signs on.
Will a second site hurt my main website's rankings?
Not when it's built as its own business, with its own service and its own content. We plan both sites so they don't compete for the same searches.
What do I see in The Den?
Your wallet balance and next top-up, every customer call and what it cost, call recordings, your accounts, your calendar, how-to guides and your accounting reports. Every client gets it. Until it launches, activity and billing come by email.
Mark Your Territory
Territories go to one business per trade. Check whether yours is still open.