Rebranding Services for Businesses That Outgrew Their Look
The business grew up. The logo is still wearing what it wore in year one.
Our rebranding services give you a logo, colors, type and a few simple rules that keep them consistent on your site, trucks, shirts and signs. So the company people meet matches the company you've built.
Refresh or Rebrand? How to Tell
Brand Refresh ($1,500): Still Fits, Looks Dated
An updated logo, colors and type, plus a short guide so everything matches. Customers still recognize you. You just stop looking like 2012. Takes 5–10 days.
Full Rebrand (From $3,000): A New Direction
A new name, a new direction, or a business that has changed what it is, not just how it looks. Research, a new identity and full brand guidelines. Takes 4–6 weeks, most of the work in the first 2–4.
Brand Support ($100/Hour)
Flyers, graphics, sign files and small updates after launch, billed only for the time used.
What You Get
A logo that works everywhere
A primary logo plus versions for a truck door at 65 miles an hour, a hat, a dark background and a browser tab. Logo design Tucson businesses can put anywhere without calling us to redraw it.
Colors and type, with the codes
A tight palette and two or three fonts, with hex codes and print values, so your sign shop and your web designer finally pick the same green.
A one-page brand guide
Small business branding shouldn't need a 40-page manual. One page your office manager, your printer and your embroiderer can all follow.
Contractor Branding Starts on the Truck
Contractor branding gets seen at stoplights and in driveways long before anyone opens your website. So we design for those first. Then the Swag Den puts the new look on gear from vetted Tucson shops, set up once and reordered anytime.
Our Process
- Discover. What the business is now, who it serves and what the current look gets wrong.
- Design. Logo, colors and type built around what we learned.
- Refine. Revisions until it fits the business you've become.
- Roll Out. Files, the brand guide, and updates to your site, Google profile and gear.
Why Hire a Branding Agency That Also Does SEO
A careless rebrand can quietly cost you rankings: a new name Google doesn't connect to your old reputation, broken links, listings that no longer match. As a branding agency Tucson businesses also trust with SEO, we handle the redirects, Google Business Profile and listings in the same project. New look, same hard-earned reputation.
FAQs
What's the difference between a brand refresh and a rebrand?
A refresh updates what you have, and customers still recognize you. A rebrand replaces it: a new identity, sometimes a new name, built from research.
How long does rebranding take?
A brand refresh takes 5–10 days. A full rebrand takes 4–6 weeks, with most of the work done in the first 2–4. Quick feedback on your end keeps it on the short side.
Will a rebrand hurt my Google rankings?
Not if it's handled right. We set up redirects, update your Google Business Profile and clean up your listings so Google connects the new name to the reputation you already earned.
Do I own the final files?
Yes. Your logo, brand files and brand guide are yours. No hostage situations.
Can you match my trucks, shirts and signs?
Yes. The brand guide covers them, and the Swag Den sets each item up with vetted vendors.
Start Your Refresh
Tell us what the current look gets wrong. We'll tell you whether it needs a refresh, a rebrand, or just a better embroiderer.