Desert Fox Digital
Tell us what a customer is worth, and we'll show you what a qualified lead should cost.
Enter the full one-time price for this service or product.
Enter a price greater than $0 to see your estimate.
Estimated Lead Cost
$0 – $0 / lead
See my profit potential
Enter your margin — or just your cost — for a profit-per-lead estimate
Most home & consumer services land between 65% and 80%. Gross margin is revenue minus direct materials, product, or subcontractor cost — before your own labor and overhead.
Include only costs directly tied to delivering the service or item — materials, product, subcontractor labor. Do not include operating costs like rent, utilities, or payroll. We'll work out your margin for you.
Your cost must be less than your price to show a profit.
Estimated Profit (Before Overhead)
$0 – $0 / lead
This is profit before overhead — rent, insurance, marketing, and other fixed costs still come out of this number. Assumes the lead converts to a paying customer at the gross margin you entered.
For reference only. This estimate shows what one lead that converts into a paying job is worth. In practice, your cost per lead is a blended rate — across a month of leads, some close and some don’t, so your true cost per closed job is spread over all of them. And during the trial, every qualified lead is capped at $200, no matter the job value.
Desert Fox Digital · Pay-Per-Lead